By Esther Alexander
The CEO of the largest housing event in Africa, Africa International Housing Show AIHS, and owner of the leading housing television station in Africa, Housing TV Africa, Festus Adebayo has reiterated his commitment to promoting affordable housing, and home ownership in Africa via the media.
Adebayo disclosed this in Abuja when a delegation of children from a TV show paid him a courtesy visit to commemorate the end of the season.
While speaking on the rationale behind Housing TV Africa set to air on Startimes Channel 149 in January poising 70% housing content, with 30% dedicated to other content, Adebayo reflected on his journey from the banking sector to affordable housing advocacy, noting that there is a need to enlighten the public on the importance of home ownership is the beginning of his journey towards owning a television station.
“For the first time in the history of Africa would be a television channel dedicated fully to promoting home ownership, protecting them from the hands of fraudulent developers, and providing detailed information on where and how to get the best deals.
“I believe that Housing TV Africa, and the already existing Africa International Housing Show AIHS, which is the largest housing event in Africa will provide the public with the necessary information and tools towards achieving their homeownership goal.”
Adebayo also urged the government to pay more attention to the housing needs of Nigerians, while encouraging the private sector to continue in their efforts.
“The government has not done so much, however, the present administration in its manifesto promised to create a credit facility system to help the mortgage system in Nigeria. I believe with that, the country will do better.
“Let me also use this opportunity to call on all state governors to do more in the area of signing C of O to help more Nigerians own a home.”
Speaking on the economic importance of the housing sector, Adebayo noted that the Nigerian housing sector is a great area for a good return on investment.
“When you have a working real estate sector, then the economy will be a working one. From job creation, economic boost, and national development, the list goes on. That is why the government must place priority on housing.”
Pointing out the importance of regulating the real estate sector, Adebayo stated that more has to be done as regards consumer protection.
“The way forward is to make a proper investigation as a consumer before investing in any real estate product. Ask the necessary questions and support before making any move.”
Adebayo declared that he is committed to utilizing his position to advance sustainable and reasonably priced housing. He claimed that Nigeria had enormous potential for success with enough effort.
Housing TV Africa, which is scheduled to launch in January 2024 on Startimes channel 149, will pioneer Africa’s first housing television platform, to boost public awareness as far as housing is concerned.