By Akanimo Sampson
This is coming as four-time Formula 1 World Champion Red Bull Racing has chosen Oracle as its official cloud infrastructure partner.
Under the partnership, Red Bull will leverage the machine learning and data analytics capabilities of Oracle Cloud Infrastructure (OCI) to optimise the way data is used across its business; from on-track activities to putting more information in the hands of the Team’s global fan base.
The OCI-powered capabilities will help the team sharpen its already formidable competitive edge.
Formula 1 is a sport often described as being driven by data; teams have an obsession with analysis and minute details which could give them a competitive advantage on the track.
The multi-year partnership between the two companies covers both on and off-track engineering operations, leveraging the extensive artificial intelligence and machine learning capabilities of Oracle Cloud Infrastructure.
Red Bull Racing Honda Team Principal, Christian Horner, said, “this is a hugely significant partnership for Red Bull Racing Honda. Oracle is a massive organisation that has been at the forefront of technical innovation for more than four decades.
‘’As one of the industry’s most recognised and trusted names in database management and cloud computing, Oracle brings huge capability, innovation, and expertise to many of the world’s largest and most successful businesses. To be able to tap into that exceptional power and knowledge is a major step forward for our Team.”
Furthermore, the partnership will leverage Oracle’s extensive Customer Experience (CX) applications portfolio including Oracle Unity Customer Data Platform, Oracle CrowdTwist Loyalty and Engagement, and Oracle Responsys Campaign Management to give fans easy access to statistics and metrics, so they can feel closer to the action on the track.
“This is the perfect alliance of two organisations that share a passion for design, performance, and winning”, said Ariel Kelman, Chief Marketing Officer, Oracle.
“Red Bull Racing didn’t win multiple Drivers’ Championships and Constructors’ Championships in its relatively young existence without pushing boundaries. Oracle is committed to working with Red Bull Racing Honda to discover and create the technologies and designs that will allow it to surpass expectations and set new standards in Formula 1.”
However, under the initiative, Saudi organisations across public and private sector or from the start up community that are already on a digital journey and are keen on exploring the impact of cloud led digital transformation across their businesses, can now benefit from the joint capabilities of KPMG’s Insights Centre and Oracle Innovation Hub in Riyadh.
Dr. Abdullah Al Fosan, Chairman, KPMG Professional Services, said, “The pandemic has accelerated efforts of digital transformation, in a space that was already evolving at a high pace. This is the right time to invest more in the digital ecosystem and forge relationships to be stronger and more efficient together.
“This partnership will encourage innovation and attract more international investment into Saudi Arabia, thus be a catalyst for job creation. We are excited to offer the joint capabailities of KPMG Insights centre and Oracle Innovation Hub to our customers.”
This collaboration will offer organisations in Saudi Arabia access to KPMG’s expertise in helping companies to kick-start a culture of innovation using service design and latest cloud led technologies from Oracle Cloud Infrastructure including Artificial Intelligence (AI), Internet of Things (IoT) and Machine Learning to initiate customised digital transformation to meet specific objectives.
Vice President and Country Leader, Oracle Saudi Arabia, Fahad Al Turief, says “there are several trends pushing business—across all industries—toward the cloud in Saudi Arabia and around the world. For most organisations, the current way of doing business might not deliver the agility to grow or provide the platform or flexibility to compete.”
He notes that the adoption of emerging technology was already on the rise in Saudi Arabia as organisations realised that they could achieve higher ROI, explore new avenues of growth, drive innovation, deliver new services, save costs and ensure robust cybersecurity with cloud.
‘’Our collaboration with KPMG will further support the digital transformation efforts of Saudi organisations as they explore newer ways of supporting customers, deliver vital citizen services and ensure business continuity”, said Al Turief.
KPMG and Oracle Saudi Arabia executives will also organise joint seminars, virtual events and sessions with global experts to highlight best practices, discuss case studies and offer guidance on digital transformation initiatives under this initiative.