By Akanimo Sampson
Dubai’s SOL Properties, the real estate development arm of Bhatia Group, has launched a dedicated short-term leasing entity, SOL Living.This is sequel to the recent unveiling of its SOL Avenue property.
With the increasing demand for short-term lets, the newly-developed model will see dedicated multiple stories of serviced apartments within the infrastructure.
The offering of furnished and equipped units with a focus on design guarantee a high level of service and flexibility for residents.
Commenting on the launch, Founder and CEO of SOL Properties, Ajay Bhatia, said: “In all its guises and forms property service models have seen exponential growth in the last decade with the introduction of co-working spaces in previous years.”Now, the rising demand for short-lets.
At SOL Properties and in response to this demand, we are now offering short leases for 48 units, decorated to the highest standards via SOL Living, our specialised short-term leasing entity. “Adding, he said, ”we always embrace change and SOL Avenue bridges the gap between hotels, co-living and the traditional rental models.
Our proposition is to offer professional services, attractive design, community accessibility and considered spaces with a simpler and hassle-free approach.”The mixed-use development, with dedicated floors assigned to fully furnished short let apartments is gaining market traction as it offers a degree of flexibility that is not available in traditional rentals.
The short-let accommodations element provides a more personalised apartment feel with the comfort and consistent level of services, product and facilities offered by leisure hotel brands.
The offering comes in response to a number of UAE forecasts and market demand expectations. SOL Avenue aims to cater to customers’ demands for quality and convenience. SOL Living is expected to be the dedicated entity for securing properties within SOL Avenue, which is located in the heart of Business Bay. SOL Avenue is close to Dubai’s major entertainment and leisure hubs including Dubai Mall, Palm Jumeirah, Burj Al Arab and The Walk JBR.