Trophy has launched an initiative tagged “Trophy Stand By Me” to tackle the challenge of unemployment amongst many upcoming creative in Nigeria.
The press conference to announce the launch of the cause held at the Southern Sun Hotel in Ikoyi, Lagos and had in attendance top officials of the International Breweries Plc, Trophy Brand Ambassadors, Folarin Falana (Falz) and Femi Adebayo as well as journalists and bloggers from the print and online media.
Mrs. Tolulope Adedeji, Marketing Director, International Breweries Plc, while speaking at the event which marked the commencement of activities, described the initiative as a gesture of support to the millions of budding creatives looking to find their feet in a tough and unpredictable Nigerian market.
“We are acutely aware of the challenge of unemployment that continues to plague millions of young people in Nigeria, and creative in particular, therefore, we considered it important and are delighted to be launching the “Trophy Stand By Me” initiative in fulfilment of our desire to lend a hand of support to the numerous creative talents that abound in the country,” she said.
While fielding questions from journalists, Adedeji revealed that the primary targets of the campaign are creatives, who are into photography, dancing, acting, music, comedy and the general arts, stating that interested persons will be required to interpret “Na Who Stand By Me, Be My Honourable” theme of the initiative through their art in a 60 seconds video featuring Trophy Lager.
She also explained that participants are to post on their personal pages using the hashtag #TrophyStandByMe and state their art category with the hashtag #Comedy #Acting #Photography #dancing or #GeneralArts depending on what they do.
According to Adedeji, “At some point in our lives, we have all needed to lean on other people for support whether we were looking to secure a job or start a business or get into a programme.
The people who stand by us and display unwavering commitment on our journey to achieving our goals are the inspiration behind the Trophy Stand By Me project.”
Shedding more light on the entry process, Marketing Manager, Trophy, Bamise Oyegbami stated that participants must be following all Trophy’s social media pages and entries are to be posted on all relevant brand social pages within two weeks of the commencement of the initiative. Prospects must also get their Honourables to stand by them by liking their posts.