Finding buyers for a property in Nigeria is by no means an easy task. It is a daring and a herculean job. In fact, the less experienced you are in the real estate market, the harder and longer it takes to sell. According Daily Mail Report, selling property is probably more stressful than bankruptcy, divorce or the death of a loved one. I know you are saying, “could they be serious?”. I am thinking that too. Personally, I would say that nothing could be as stressful as those three situations.
Now, you may be wondering why it could be so hard to sell. Let me tell you some of the reasons:
- A lot of similar properties are in the market already
- Economic situation affects sale of real estate
- Current general interest rate and mortgage rates
- Buying properties is a huge investment
- Security and so on
Goran Forss, Broker at Allison James Estates & Homes in Temecula, CA, says “To sell a home quickly, it needs to show well, be marketed well, and priced correctly,”
Nobody lists a property for the fun of doing that. No, everyone wants to make a sale, and the faster the sale the better. Sometimes, we need a property to sell as fast as possible; maybe due to a family need, relocation, new job, new business, financial distress and more.
I will like you to know that properties can really sell as quickly as possible, if you can be diligent to implement the strategies, I will show you in this post. To really find buyers as quickly as possible, you need to do the following:
List your properties with Well Known Estate Agent
Why do you need an agent? The services of an experienced real estate agent is very key to finding buyers in Nigeria. Some of the essential role of an estate agent is to guide the property owner through necessary preparations and repairs, determining pricing, home staging, preparing sales ads to promote the listing, negotiating with the buyers, and seeing the deal through to the closing paperwork.
Such professional, targeted and intentional efforts always bring ready-to-buy customers to the table as quickly as possible. Using the services of an agent means you have someone who knows and understand the real estate markets. Some experienced agents have lists and contacts of home buyers and investors whom they can mail and text, specifically inviting them to buy your property.
If your overriding objective is to find a cash buyer as soon as possible, make sure a friendly, diligent and experienced realtors is helping you out. You need to confirm through available testimonials that the estate agent has a track record of selling really fast. You should know that that rookie agent, even though their fees may be cool, they may not be able to give you the fast closing which you want.
Fix a price lower than the market rate
When buyers are faced with multiple choices, one of the things that speeds up decision making is price. Like I stated earlier, your house is always competing with myriads of other listed properties at a given period.
Th fastest way to find buyers for your property in Nigeria is to price your property a little lower than the prevailing market price. Find out the market rate, and fix your own price a bit lower than the current market price. There is no hard and fast rule to it. Assuming it is a bare land, and the prevailing market price is 1 Million Naira per plot, you should fix your own price for 0.995 Million Naira or there about. This automatically makes the deal super attractive for buyers.
If you can afford to price your property just below market comparables in your neighborhood, you may be able to generate a bidding war that could drive up your final closing price well above listing.
A popular real estate agent, Bill Gassett says that in real estate, “time is your enemy.” The ideal time line for selling your listed property is usually within the first couple of months the property got listed. When a listing is not competitively priced from the onset, this could result in over-stretched listing period– which connotes loss, in time and money.
List with a popular property listing site
It is no longer secret that the first-place home buyers will go looking for properties is on the internet. With handy smart devices everywhere, buyers and investors can roam the entire city viewing every available property. Beyond placing a for sale sign on your property, you need to make sure that the global community is seeing it. The chances that the person who would wants to buy your property lives in your street is quite slim, so don’t hesitate to tell the world about your property.
There two most essential features of good listing
- High quality pictures and videos
- Excellent descriptions
High quality pictures and videos
Photography is a critical part of real estate marketing. Good and strong images play a huge role in selling real estate today. our Increased exposure to multimedia and limitless graphics from television, magazines, and especially the internet has raised people’s visual expectations and shortened attention span.
In our time, nearly all potential property buyers start their search online. Research shows that an average home hunter spends 26 minutes on Realtor.com, and 75% of that time is spent viewing through listing photos.
Buyers look through dozens of listing photos on several listing websites before ever deciding to see further details about the property. It should come as no surprise that homes with strong, eye-catchy images attract more online viewership which readily translates into more showings than listings with poor photography.
By all means, make sure that your listing has irresistible, tasteful and eye-catching image. That is the first and most important step in selling your properties.
The pictures should capture and accentuate the best and most outstanding features of the property. Don’t just try to describe the best part of the house, make sure that potential buyers are seeing it. It said that a picture speaks louder than a thousand words.
From experience, I can tell you that most ready to buy customers usually call same day they browsed your listing to make further inquiry.
The second most important feature of a property listing is an excellent description. I always say, “the picture attracts the home buyer and the description sells the house.” Your description of the property shouldn’t just be a casual straight-line description, it is more of a sales pitch. Your goal is to communicate the best features of the properties as vividly as possible. This is your chance to impress an irresistible image in the mind of the prospects.
Your real estate listing description is your chance to get creative and paint a charming picture of the property. Use adjectives that completely and correctly describe the real estate.