Apple has cut the prices of its latest iPhones in China ahead of a major online shopping festival as it looks to continue the momentum it has seen following the gradual resumption of the world’s second-largest economy after the coronavirus lockdown.
In China, Apple sells its products via various channels. On Alibaba-owned e-commerce site Tmall, Apple has an official store. JD.com is an official reseller of Apple products, though the U.S. company works closely with the online shopping giant on pricing.
Apple’s own official Chinese website does not show these price reductions.
Tmall rival JD.com has even steeper discounts. The iPhone 11 64GB model is priced at 4,599 yuan, the iPhone 11 Pro at 6,999 and the iPhone 11 Pro Max at 7,499 yuan. If the full discounts are applied, the iPhone 11 Pro Max is at a more than 21% discount from its original price on JD.com. The iPhone SE is listed at 3,069 yuan with discount, down from 3,199 yuan.
A JD.com spokesperson said that the company is doing discounts every day during the so-called 6.18 shopping festival but the discount structure may vary day-by-day.
The prices listed in this article reflect the promotions on June 1. A JD spokesperson said that the transaction volume of Apple products in the first hour of sales on June 1 reached three times that of the same period last year but did not give a specific figure.
source:cnbc
